Published 2011
This new seeks to understand how Labour can win back the 5 million votes lost since 1997. The report challenges some of the emerging orthodoxies, not least the so-called ‘Southern Discomfort’ thesis that Labour lost key seats in the South; that the fragmentation of the Labour vote implies more hung parliaments; and that Labour must ruthlessly target its core vote. It also explores the idea of a ‘suburban discomfort’ for Labour.